The Generate Program
Total transformation and lasting change. Statistics show that attending 1 or 2 day workshops or taking an isolated self-paced learning course may bring changes in the short term, however for long term transformation and lasting results the training must be embedded over time.
Our 12 month signature sales education program is designed to coach you through each topic and includes a live online training session, coaching session and Q&A session each month to activate, accelerate and calibrate the material to fast track your sales results.
The program offers two streams tailored for either 'Sales & Business Development Professionals' or 'Sales Leaders'. Find out more about each stream here:Sales & Business Development Stream
Sales & Business Development Stream
Relevant. Dynamic. Effective.
This "Sales and Business Development" stream is designed specifically for those sales staff or professionals responsible for new business development, account growth (farming), account retention management and delivering customer service.
"We have recently completed a 12 month course and the findings are incredible. Putting these finding into action has immensely increased our sales, our team is more focused and morale has gone up. Sales techniques to draw out a clients REAL needs, the way to effectively motivate a sales person...the list goes on. But results speak volumes, with 40% increase in sales, I would like to say thank you Bradford!"
- Jerry Thomas, Sales Director, BST Group Australia
Sales Leadership Stream
Reduce Sales Cycles, Increase Conversion Rates & Grow Revenue
This "Leadership In Sales" stream is designed specifically for those sales management / leadership staff who have the primary role of managing a team of salespeople, and who are responsible for results, developing their salespeople’s skills and mindsets, adoption and implementation of the sales process, CRM and holding them accountable for the quality and quantity of their activities.
Over the course of the 12 month program, our team achieved more on developing the business and organisational culture than I had in over five years working on my own. Bradford was exceptional in his mentoring approach and coaching guidance, inspiring me to be a better leader to my team. I have no hesitation whatsoever in recommending Bradford to anyone in business who wants to become a better business leader and achieve success in building a better business for themselves and their team.
- Anthony Buczynski CEO, Green Hat Digital Marketing Agency