sales mastery Jun 12, 2021


It is the quality of ‘desire’ that distinguishes world’s best sales performers from average sales performers.

Napoleon once said “The starting point of all achievement is desire. Keep this constantly in mind. Weak desire brings weak results, just as a small fire makes a small amount of heat.”

A strong desire to succeed is a prerequisite for success in sales. Sales is not for the faint-hearted, it requires courage, energy and a thick skin to be successful. On average, you will hear “no” more often than “yes”. This is why a strong sense of internal desire is required to keep you in the game with laser focus to achieve your goals.

Your desire needs to be attached to something and cause you to be discontent with how things currently are to inspire change.

If you are lacking desire, I can almost certainly guarantee you that you’re not a goal setter or your goals are not attractive enough to motivate you.

Goal setting is directly linked to increased desire. World’s best sales performers re-visit their goals daily, reminding themselves what they are working towards ignites their desire and passion to succeed and persevere when the rubber hits the road.

How do you know if you’re lacking desire? Here are a few traits found in those lacking desire:

  • Lack of interest in achieving sales targets

  • Lack of bravery or willingness to push outside of comfort zone

  • The habit of procrastination

  • Lack of satisfaction & enthusiasm

  • A feeling of just “going through the motions”

World’s best sales performers are not necessarily the smartest or strongest, but they have more desire than others which drives and motivates them to accomplish their goals.

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.”
– Vincent T. Lombardi


P.S. Whenever you’re ready ... here are ways I can help you switch on your sales: 

1. Grab a free copy of my Ultimate Sales Plan:

Download your FREE copy here: The Ultimate Sales Plan

2. Join my Switch On Your Sales group via Facebook or LinkedIn:

For Facebook click here: facebook.com/groups/switchonyoursales

For LinkedIn click here: linkedin.com/groups/10375322 

3. Apply for a complimentary Strategy Session with me here


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